PURPOSE
OF WEBSITES
-
To
educate
-
To
inform
-
To
market and sell.
Successful sales and marketing
websites give users additional reasons to go to the site
for :
- technical
information about products
- tips and
advice
- troubleshooting
any product.
- customer
forums and notice boards
|
EDUCATIONAL SITES
Target :
Non specific
There are many sites that fall into this category.
The NASA space exploration site and many of the bbc.co.uk are
brilliant examples of educational sites.
INFORMATIVE
SITES
Target : General
public
Typically local government
sites that pass on general information.
SALES
- MARKETING SITES
Target :
The consumer
The object is to sell products or services.
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